I’m a Shaper, visionary, grounded, rebellious, turning ‘impossible’ into playgrounds, driven to create, evolve, and build.
I’m a Dutch entrepreneur known for my infectiously energetic diplomatic style and reputation as a master organizer, with a strong focus on AI, Technology and Media, and a passion for building companies from scratch.
My leadership is marked by a relentless drive and focus on operational efficiency, earning me recognition as a masterful conceptual thinker and systems manager.
Since five: scripting films, drumming, organizing/DJing 21K-ticket events; designed ZenOK’s patented data insurance, RSE’s low-latency algos surviving financial market meltdowns, CanBusHack expansions—EU grants, BlinkCar funding. Coded PitchPower.io: AI advisor for negotiations.
My work reflects interests in Data Forensics & Recovery, Automotive Tech, IT Outsourcing, Financial Markets/Algo Trading (US Derivatives), Media/TV, Data Insurance, Privacy, Cyber Security.
August 2025 - Present
San Salvador, El Salvador | Asunción, Paraguay
Audio-analytics platform for negotiation advisors, integrating real-time feedback during live meetings.
August 2025 - Present
October 2022 - Present
Pontiac, Michigan, USA | Amstelveen, Kingdom of the Netherlands | Johannesburg, South Africa
Automotive cybersecurity consulting and pen testing company serving US and European vehicle manufacturers and aftermarket vehicle product developers in the US, Europe, Africa and the Middle East.
December 2023 - Present
July 2023 - November 2023
October 2022 - June 2023
October 2014 - October 2022
Barranquilla, Colombia | Panama City, Panama
Company designing automated trading systems for futures spread trading and commodities trading.
October 2014 - October 2022
May 2008 - Dec 2013
Barranquilla, Colombia | Willemstad, Curaçao, Kingdom of the Netherlands
Company providing data insurance.
May 2008 - Dec 2013
May 2001 - April 2009
Utrecht, Kingdom of the Netherlands
Leading Data Recovery Company providing data recovery and data forensics services in Europe. As the founder of the company, I was responsible for starting, setting up and leading the international expansion towards 9 countries in Europe - with 14 branches – serving customers in 6 different languages. My primary focus was in the sales and marketing side and, I was also responsible for writing and production of the web-commercials. I enjoyed success in designing a “search engine marketing strategy”; reaching Top positions in all European countries. Further, I was responsible for designing the process management system that enabled our team to work highly efficient helping us to have a very profitable business, although having only a couple of staff members. In general, I dealt with all of the business related aspects; from development to expansion. RSE gave me the opportunity to learn about all aspects of a company; from the very beginning throughout all its stages and ending with the acquisition by Stellar. Customers included; Coca-Cola, SAP, Sony, Shell, BP, Capgemini, Accenture, Philips, Hewlett-Packard, Johnson & Johnson, Getronics, Microsoft, McDonalds, ABN AMRO, Siemens, Fujitsu, Goodyear, IBM, ING Bank, Alcatel, Lucent, TomTom, Vodafone, Endesa, E-On, Akzo Nobel, Lufthansa, PricewaterHouseCoopers, BMW, DaimlerChrysler, AirFrance, Total, Renault, Sun Microsystems, Orange and many more companies; including Universities, ministries and other government institutions.
May 2001 - April 2009
May 1999 - April 2009
Utrecht, Kingdom of the Netherlands
Computer hardware and services company I setup under the name RSE Multimedia offering hardware and software replacement solutions to the ‘millennium bug’. In 2000 it was converted into an IT Outsourcing Company where I was responsible for the sales and recruiting the software development team for IT outsourcing. We served known companies, including Booking.com, Mars Inc. and Vlaamse Media Maatschappij (the Largest national television company in Belgium).
May 1999 - April 2009
October 2001 - April 2004
Amsterdam | Antwerp | Brussel | Madrid | Barcelona
Hessing Events is the first company to introduce the popular “Speed Dating” concept to the Netherlands and Belgium. The events have been covered by many media outlets including RTL Boulevard (RTL 4), 2 Vandaag (Nederland 2), NOS Journaal, Lijn 4 (RTL 4), AT5, Parool, SP!TS, Utrechts Nieuwsblad, Dagblad de Limburger, Viva, BN DeStem, 3FM Ruud De Wild, and over 120+ other publications. FastDating became the leader in dating events in The Netherlands and Belgium for many subsequent years.
October 2001 - April 2004
October 1998 - January 2001
Nieuwegein, Kingdom of the Netherlands
I started a production company, exploiting events. During the first year, it sold over 21,000+ tickets and over 86,000 consumptions at events including Summerdance, Christmas Love, Schooljam ‘98, Edition 25 Crazy Dance 2000 and many other events, etc.
October 1998 - January 2001
Secured NGI Zero Core grant from European Commission for open-source automotive hardware development at CanBusHack, plus obtained €150k Dutch WSBO R&D grant (2023-2025) for automotive cybersecurity R&D. Led funding applications, project scoping, and initial execution.
I built/scaled RSE to Europe’s top data recovery firm to 14 branches in 9 countries, serving Fortune 500 clients (Coca-Cola, IBM, SAP, Sony, Shell and many others), #1 SEO/6 langs. Designed process systems for efficient, profitable operations with a lean team. Guided and prepared for PwC due diligence, ensuring compliance and financial transparency during the profitable acquisition by Stellar.
Opened Johannesburg office, recruiting local staff, securing compliance, and setting up operations/funding pipelines. Expanded global footprint to Africa/Middle East, positioning CanBusHack for further international growth in automotive cybersecurity.
Designed patented Data Loss Risk Management System (US20100324945A1), led pre-seed fundraising roadshows (e.g., W.I.N. Forum in NYC), and developed the core ZenOK application—achieving 200,000+ downloads for data insurance services. Onboarded clients and oversaw automated testing/UX design, driving significant user adoption as a key player in data protection.
Developed Python algo with Interactive Brokers API, Kelly Criterion risk sizing, and Black Swan safeguards for consistent returns in commodities/futures trading.
Helped launch BlinkCar automotive spin-off through compelling pitch decks, detailed financial modeling, and direct investor meetings. Focused on attracting angel investors to fund the venture into the connected car market acquired by Geotab.
Introduced speed dating in the Netherlands and Belgium via FastDating.nl | FastDater.be, achieving massive success featured in 120+ media outlets including RTL Boulevard, NOS Journaal, AT5, Parool, SP!TS, Viva, establishing it as a market leader.
Produced Summerdance, Christmas Love, Schooljam ‘98; 21k tickets, 86k consumptions in year 1.